TECHNOLOGY
“That means we ’ re looking at how we can enrich the experience not just for our own direct customers , but also for our customers ’ customers ”
— Mariela Millington , CIO APAC , Brightstar its latest digital transformation . “ One of our biggest focuses is that we are re-architecting our environment ,” she explains . “ Through this , we are moving away from offering a bespoke country or even single customer solution to deliver a more unified platform that still manages to be customer-centric .”
Pivoting from a mainly distributionfocused organisation to a wholly service-orientated one , Brightstar has undergone many seismic shifts since it was founded in 1997 . This latest change will ensure that , regardless of where the company ’ s products are bought , the level of service will remain consistent . “ Before , when we sold similar services in different regions , they weren ’ t exactly the same and the customer experience wasn ’ t consistent ,” observes Millington . “ Now we ’ re rearchitecting not just our technology landscape , but also how we sell and distribute products and that will really help us .”
Serving industry giants , Brightstar ’ s client base makes for impressive reading . But on this journey , the company hasn ’ t forgotten the end customers who are impacted by its services . It is this unique perspective , says Millington , which has helped the company cut through the noise when debating functionality and service features .
“ Strategically we look at how our services will touch the end consumer ,” she explains . “ That means we ’ re looking at how we can enrich the experience not just for our own direct customers , but also for our customers ’ customers . That ’ s really changed how we create solutions . It ’ s really a reinvention of Brightstar , how we look at ourselves and the way we offer our services .”
With five major lines of products and services – supply chain and logistics ; device protection ; financial services ;
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