Business Chief APAC+ANZ Magazine October 2015 | Page 8

LEADERSHIP
GOOGLE WAS FOUNDED as a company that specialized in Internet search . Over time , it has broadened into other areas from drones , pharmaceuticals and venture capital to advertising , hardware , and even artificial intelligence . Today , Alphabet Inc ., formerly known as just plain old Google , has arms that reach far beyond just the worldwide web .
The tech giant is separating its moneymaking search and advertising businesses from the other “ moonshot ” subsidiaries . Alphabet is now the parent entity , and houses several companies , with Google the biggest among them .
Under Alphabet , subsidiaries such as Google ( the search engine ) will be run autonomously , with each being able to focus on its own particular business . This would be a significant shift from the original setup , which had Google as the parent company in charge of a number of diverse verticals . Now , the various businesses will operate independently and be folded into Alphabet , while Google ’ s stock will also convert into Alphabet stock .
Reasons for the change Google co-founder and Alphabet
Upon announcing the creation of Alphabet , Sundar Pichai was announced as the next CEO of Google ( Photo courtesy of Google )
CEO Larry Page claims that the move will allow for cleaner operations and more accountability . Still , some suspect the restructuring was an attempt to please investors annoyed by Google ’ s wild investments . The split would allow the founders more time to pursue new game-changing technology , while also increasing operational independence between businesses that are unrelated to each other . This will improve focus and
8 October 2015