Business Chief APAC+ANZ Magazine October 2015 | Page 120

FIRST SOLAR
First Solar employees at the Greenough River Solar Farm

The global energy industry is witnessing a fundamental change , driven by economic growth , desire for affordable , reliable energy , global demand , the need for non-volatile energy sources and the need for a diversified energy portfolio . First Solar heavily invests in and capitalizes on advanced technology , innovation and R & D . Starting with industry benchmark solar modules and extending to an advanced Balance of System ( BoS ) and O & M solutions , First Solar is benefiting from an R & D investment that exceeds that of any of its competitors .

“ We want our customers to believe in the quality and reliability of each of our technologies , as well as the enhanced benefit of integrating technologies throughout the power plant , to drive superior results ,” said First Solar Asia Pacific regional manager Jack Curtis .
“ Most of our competitors focus on one or a couple of the many components of the PV value chain such as manufacturing or construction ,” added Curtis . “ But almost none of them have the ability to manage the integration & components of the entire value chain
120 October 2015