Business Chief APAC+ANZ Magazine October 2014 | Page 24

TECHNOLOGY
phone , from questions to replacements to returns , has been impeccable .
Although the design is a bit lackluster , the Fire Phone is sturdy . Reviewers on Amazon ’ s page about the project have mentioned its design is similar to smartphones from a few years ago , but that it can take some tumbles and still keep working . A case for this mobile device would be more for design than for protection .
For yearly subscribers to Amazon Prime , several of Amazon ’ s options for media and past Kindle users will find this phone to be right up their alley .
What Users Don ’ t Like One of the most common complaints about the new Fire Phone is the lack of several Android apps that users once had on other Android phones and tablets . Since this is a first generation phone and was just released recently , and perhaps because Amazon does not want to offer all of Google ’ s Android apps , the Amazon App Store is missing several apps like YouTube , Gmail , Chrome and other widely used apps .
As was mentioned earlier , the Fire Phone is really designed for the user to consume media on the device . However , when streaming video ,
Jeff Bezos , CEO of Amazon , with the A the Mayday button .

“ The free unlimited photo storage in the cloud compliments the 13MP camera with a fast 5-element wide aperture f / 2.0 lens .”

24 October 2014