Business Chief APAC+ANZ Magazine October 2014 | Page 22

TECHNOLOGY
shoppers . Firefly identifies printed web and email addresses , phone numbers , QR and bar codes . Many mobiles can do this , but the Firefly goes a step further . Because of Amazon ’ s media prowess , the Firefly option also identifies 100 million items like movies , TV episodes , songs and products . Of course , once these media options have been identified , the app takes you to Amazon for purchase opportunities .
The Mayday feature is available on the Kindle Fire , so it ’ s not necessarily a new innovation to the Fire Phone . There ’ s a separate button on the device that connects the user to free , live support with an Amazon expert , 24 / 7 , 365 days a year . The
service doesn ’ t even need the user to schedule an appointment .
A huge free option ( at least for the first year ) is a subscription to Amazon Prime . Mobile users receive unlimited streaming and downloads for thousands of movies and popular TV Shows , millions of songs and over half a million books . When ordering from Amazon , users will have free two-day shipping on most orders .
Specifications The Fire Phone will be offered in Australia with 32 or 64 GB of storage . With the media capabilities of the mobile , it makes sense that a measly 16 GB isn ’ t an option . The free unlimited photo storage in the cloud compliments the 13MP camera with a fast 5-element wide aperture f / 2.0 lens . There is a dedicated , separate button on the side of the mobile specifically for the camera . This feature is especially helpful , as holding other mobiles to snap a picture by touching some portion of the screen can be awkward .
Data from the phone is automatically backed up to Amazon ’ s cloud drive , so you can access it even if you do not have your
22 October 2014