Business Chief APAC+ANZ Magazine October 2014 | Page 20

TECHNOLOGY

AMAZON

FIRE PHON

A REVIEW

Amazon ’ s first smartphone has been released in the US , provid Australia an understanding of the positives and negatives of the

WRITTEN BY : LAURA CLOSE
AMAZON ’ S INTRODUCTION TO the mobile phone market was met with excitement , confusion over some of the features and a lot of anticipation for a release . The phone has now been out in the US for a month and the reviews are pouring in . When this phone becomes available in Australia , should you make the switch ?
New Features Amazon has brought some innovative , helpful features into their first mobile . Before the phone was announced , speculation was swirling about the possibility of 3D technology . The company instead introduced “ dynamic perspective ,” which gives the illusion of 3D . The feature allows the user to “ tilt , auto-scroll , swivel and peek to
20 October 2014