LEADERSHIP
42 you work with SMBs , you ’ re working with companies that are digitally innovative – they ’ re doing new things . They are forging new paths . It ’ s an incredible privilege to be part of a community ’ s or country ’ s digital journey .”
As a multinational making a splash in almost every corner of the world , Facebook must both nimbly adapt to a variety of markets while remaining consistent in its quality and global expertise . “ From big economies like Indonesia and Singapore , to more traditional emerging markets , the needs of businesses and communities are incredibly different . We ’ re serving digital natives as well as those who have been more traditional and are now beginning their digital journey .”
An economically and geographically diverse region like Southeast Asia is particularly needful of the expertise Facebook can bring in terms of its technology , communication and marketing know-how . “ The biggest stage of any challenge is how do you serve a fragmented group of communities and businesses in a way that you can do it at scale but it still feels personal and relevant to their own journey . I think technology that is transformed
“ By definition , when you work with SMBs , you ’ re working with companies that are digitally innovative – they ’ re doing new things . They are forging new paths ”
— Sarita Singh , Director of SMB Southeast Asia at Facebook
NOVEMBER 2018