TECHNOLOGY
CLICK TO WATCH : DEFINING AGILE AT AXA
25 increasingly aging population .
“ The insurance customer first and foremost wants to know that their life is protected , and their insurance will still be there when they need it the most ,” says Le Hen . “ They are looking for value for money and are more empowered through technology , meaning they search for and have access to more information . They are more aware and more informed and so we have to be responsive to that .”
He describes this modern customer environment as the digital reality , one that is defined by greater customer experimentation , whether they are purchasing insurance products or booking a hotel . To this end , AXA must provide the same level of convenience and ease of access that customers expect .
This in itself presents a key challenge for the company – how can it develop and deliver new technology products and services to a market such as Japan that is still finding the balance between technological innovation and ‘ face to face ’ interaction ? “ In Japan , there is
www
. businesschief . com