FOOD AND DRINK
“ 4Fingers caters for a consumer who cares what they put into their body , as well as the impact it will have on the environment ”
– Steen Puggaard , CEO , 4Fingers Crispy Chicken free-range , RSPCA-approved poultry . An extra element is added to the Australian stores in the form of beer from Once Bitter Craft Ales for Melbourne and Fortitude Valley Ales for Brisbane , making this Singaporean brand something Australians can call their own . In Singapore , Malaysia and Indonesia , this effect was achieved by obtaining Halal certification for the multitude of Muslim customers .
On top of this , the ‘ farm-to-fork ’ attitude is something that Puggaard hopes will set 4Fingers apart from your average fried chicken joint – and with good reason . 4Fingers firmly believes in the quality of its products as a key selling point , and as such it does not compete on low prices . Of the food he claims to eat once a week himself , as well as feeding it to his young children , Puggaard explains : “ We ensure everything we serve is made of
24 November 2017