4FINGERS CRIPSY CHICKEN
KFC , A MAIN RIVAL OF 4FINGERS , EMPLOYS OVER 30,000 AUSTRALIANS AND SERVES OVER 2MN CUSTOMERS EACH DAY
insists it is an opportunity rather than a challenge . “ As a young and relatively new brand , we can shape ourselves to match current trends and consumer demands , staying relevant and competitive . This is especially true in a market so saturated with established food chain . People are not looking for another cookie-cutter fried chicken joint .” IBIS also stated revenue for the coming year would be driven by “ rising prices as demand for premium products increases ”.
As such , Puggaard ’ s confidence in his quality , higher price brand is not unfounded for its Australian future .
Indeed , Wiley reported in a 2016 survey of Australian consumers that key food industry trends are focused on health and well-being along with sustainable consumption . It was also found that healthier options for convenience meals , as well as more choice , such as gluten-free options and a range of vegetables , are in increasing demand . Consumers were
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