COMPANY NAME
Bagging plant at Mt Weld
For Lynas Corporation , rare earth elements continue to create huge opportunity , and challenge .
The Australian-based company is putting the finishing touches on a considerable corporate turnaround , traveling a tough road of repositioning itself as a major player in the rare earths market , which has been historically dominated by China .
Driving the turnaround is Amanda Lacaze , appointed CEO in June 2014 . With Lacaze at the helm ,
Lynas is poised for a breakout year .
Back story Originally formed in 1983 , Lynas has gone through a whirlwind of changes in recent years . The company undertook its first mining campaign in 2008 , developing the Mount Weld mine in Western Australia , one of the largest and highest-grade known deposits of rare earths in the world .
“ In 2010 , rare earths looked like a runaway market with the price spiking at more than six times
48 N ovember 2015