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line purchasing decisions of the average furniture consumer . IKEA took the frustration out of furniture buying by targeting young people with their high-quality , durable products that were still affordable enough to sell and replace within a few years . The company also developed a name for itself by paying its workers fairly and being far more transparent than other companies in the industry . In short , people knew they were getting a good value at IKEA . Now , the average IKEA store is more of a destination than just another department store , where consumers go to immerse themselves in the specific culture the company offers .
Nike
Nike is more than a fitness apparel and accessory company . Founded in 1964 , the company designs and develops , markets , and sells products ranging from footwear to equipment and even offers some services to professional organizations . This $ 86.2 billion company took off when it named Michael Jordan as a paid sponsor , along with the Nike Jordon line of products . Nike set out to create products that would improve the performance of the world ’ s most noticeable athletes . They were aggressive from the start and provided high-quality products , linked with key endorsements , and developed a consistent brand identity . Nearly anyone — regardless of their native language — can recognize iconic swoosh mark on products , a priceless commodity in today ’ s saturated retail market .
Tesla
Sustainability is a global trend , and finding ways to use the Earth ’ s resources in a more environmentally friendly way is growing in importance . Enter Tesla , a company with vocal Elon Musk at its helm . Worth about $ 25.5 billion ,
28 N ovember 2015