VOLVO GROUP AUSTRALIA
Back home , I run a business with 120 drivers . If only ten of them show such improvements in terms of fuel efficiency , it means immense savings ! It ’ s really great if you have such a focus .”
Legendary Safety Standards In a country where you drive with 150 tonnes upwards of 80 kph , safety is of the utmost importance . While many companies do indeed talk about safety today , the founders of Volvo , back in 1928 , made it their mission , that as long as people are in or around their products , safety must be the principle design criteria . “ We ’ ve been talking about safety for the past 80 plus years , backing all of our products . The focus on safety in Australia is very significant , and we have a lot of people dedicated to helping our customers focus on safety ,” says Voorhoeve .
Every year , about 1.2 million people die in road traffic accidents globally . Research shows that human error is involved in about 90 % of all traffic accidents . Driver fatigue or inattention is by far the most common cause of singlevehicle accidents . “ This is not acceptable , which is why we work actively in the areas of safety , aligning with key business partners around our mutual core values ,” says Voorhoeve .
One way Volvo demonstrates their concern for all road users is through partnering with Toll in support of the Amy Gillet Foundation ’ s ‘ Amy ’ s Share the Road Tour ’ to highlight how to safely share the road with trucks and cyclists .
Linfox is another well-known name connecting with Volvo through their commitment to safety . Through their dedicated Vision ZERO safety program , Linfox is on a journey to achieve zero fatalities , zero injuries ,
“ In Australia we ’ re on a level where your product quality and features are essentially hygienic ; a base factor . And it ’ s really by focusing on the customer that you drive the business .”
58 November 2014 www . vo