TOP 10 SOCIAL MEDIA STATISTICS
5 . LinkedIn
If you ’ re reading this magazine , chances are you have a LinkedIn account . LinkedIn is social media for the workplace , although it ’ s not so much a social platform as it is a job search tool . The site , which allows people to post their resumes , experience and get recommendations from other users , also allows companies to post jobs and information about their business and gives people a venue to connect and network with likeminded individuals . LinkedIn has recently beefed up security on their sites , so the nearly 4
million monthly Australian users * can feel safer about sharing their personal information . In July , the website saw a noticeable increase with new and existing users in Oz , with more users returning to the site than previous months .
4 . Tumblr
Tumblr ( or tumblr . as is its logo on the website ) has a much younger audience in general than many of the social media options on this list . The microblogging platform was founded by David Karp and was bought by Yahoo ! Inc . in 2013 for $ 1.1 billion .
Don ’ t be fooled by the younger audience however . This hip , popculture savvy clientele is one of the wealthiest social media audiences of any other platform . The site , which hosts over 200 million blogs , may have a niche audience , but it ’ s very lucrative for high-end retailers — Tumblr produces the highest revenue per visit from mobile devices .
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