some big user numbers . Globally , over 400 million “ snaps ” — pictures that users can place text on — are sent each day to over 100 million active monthly users . Australia is currently a relatively small part of the user base , with close to 1.1 million users as of July *.
A few people with inside knowledge of Snapchat have shared that a new Snapchat service — which would provide disappearing videos , new articles and adverts — may hit Australia in November . With the company ’ s recent round of financing expected to being the currently revenueless valuation of the company close to $ 10 billion , turning to profit will do huge things for this social media app .
7 . Instagram
With over 2 million Australian users as of July *, Instagram is quickly gaining a favourable reputation among the world ’ s most popular social media sites . The platform , for which Facebook paid $ 1 billion a couple of
years ago , is particularly useful for visual and creative businesses like fashion , art , real estate and more .
It ’ s also a great way for companies to share their company culture like community or charity efforts , fun business events and conference proceedings . Like on Twitter , hashtags are a useful tool for grouping together posts with similar topics and subject matter , allowing those interested to find relevant people and brands to follow more easily . Instagram is looking to releasing ads for its Australian users later in 2014 , with numerous big companies already working with the social media platform to do so .
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