MINING the Liebherr family built the brand and the business , they have consistently found ways to develop the company ’ s own technology in house ; the machinery the company offers is much more efficient and cost-saving for the end-user because of this business strategy .
“ The most important thing for us is controlling the quality and reducing the cost where we can ,” shared Pichanick . “ We can do this because of our vertical integration model . We want to be able to provide our
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