THIS TRANSFORMATION HAS LEGS
LEADERSHIP
In 2017 , the Swinburne University of Technology outlined a strategy to not only provide but transform education through strong industry engagement , social inclusion , a desire to innovate and , above all , a determination to create positive change . Its 2025 Strategic Plan looks to build its capacity as a university by investing in people , processes and systems . This digital transformation will look to cement Swinburne as a world class university , creating social and economic impact through science , technology and innovation .
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THIS TRANSFORMATION HAS LEGS
Swinburne ’ s transformation is made up of five elements , the first of which looks at how the university presents itself to students and stakeholders alike . “ We want the high school student , alumnus or an existing student to have the best digital experience . That means coming in via a platform recognisable for people who live in the world of Facebook and Twitter – intuitive , accessible anywhere , anytime and on any device ,” explains Patrick Ramsden , Chief Information Officer ( CIO ). This led to the implementation of Adobe Experience Manager , which runs on the Adobe Marketing Cloud . “ This is part of a larger partnership we have with Adobe and we are using that to drive change ,” he continues . “ We are the first university to create a degree in digital marketing with a specialisation in the Adobe marketing suite .”
MAY 2019