Business Chief APAC+ANZ Magazine May 2019 | Page 169

on their executive teams were 15 % more likely to experience above-average profitability than companies in the fourth quartile . “ If you have a better , more diverse workforce you better reflect your customer base and you ’ ll be more commercial ,” Havencroft adds .
At the beginning of this year SAP completed its acquisition of US software firm Qualtrics for US $ 8bn . It ’ s a momentous deal for the firm which will allow SAP to combine its operational data with Qualtric ’ s customer experience data and , in turn , will enable clients to include real-time feedback into their strategies . “ It will provide what we call employee experience , those moments that matter ,” Havencroft explains . “ So how was your first day at work ? How was your experience around the induction ? To be able to get that real time experience data and then overlay that with operational data , it ’ s going to be phenomenal .
“ I think the addition of Qualtrics and employee experience data is going to give a layer of personalisation for the individual and then , in turn , the employer . It ’ s really going to take that principle of people not as a risk but an asset to the next level .”
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