PEOPLE AND PASSION
old to new in a way that doesn ’ t disrupt the business at all .”
With the number of digital assets increasing rapidly , Sales and Operations had to be streamlined , allowing new and existing customers to make best use of public space media with minimum fuss . Automating much of the sales process allows oOh ! media ’ s salespeople to spend more time engaging with the market and less on admin . “ One of the things we are really trying to drive into the business is the idea of a machine learning co-worker that can do the heavy lifting . For a company of our size none of this would ever have been possible
without a public cloud like AWS .” Significant time savings have already resulted . Sales personnel can generate proposals far quicker than before , allowing them to concentrate on adding value for the customer – something McQuarrie remains convinced will always be better done by humans however much the machines learn !
PEOPLE AND PASSION
To rebuild the company ’ s software and create this new cloud native platform in house was a large undertaking , but McQuarrie does not believe in placing business critical software development
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