OOH ! MEDIA
120
“ We decided that we would embark on the journey to build a next generation public space media platform and run it on AWS ”
— Andy McQuarrie , CTO , oOh ! Media of acquisition ( most recently the $ 570mn purchase of Commute by oOh !) and organic growth ; however , he has increasingly placed his faith , and investment dollars , in the rapid digitisation of the industry . oOh ! media is the biggest player in the ANZ Out of Home market , with 45,000 screens , around 20 % of them digital , at 30,000 locations across Australia and New Zealand . The future of the sector lies firmly with digital assets , so from as early as 2012 the company set out to exploit this trend , however
MAY 2019