oOh ! Media ’ s journey from on-premise legacy to cloud native has been achieved in a relatively short time thanks to committed leadership , agile implementation and skilful teamwork
OOH ! MEDIA
oOh ! Media ’ s journey from on-premise legacy to cloud native has been achieved in a relatively short time thanks to committed leadership , agile implementation and skilful teamwork
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O ut of Home , or public space media as its practitioners are coming to call it , is attractive to advertisers because it gives them access to a stable , growing cross section of the population . Only a recluse can fail to be aware of the messages that sit on roadside billboards , retail centres , airports and bus shelters . Sit is the wrong word though – modern technology allows these messages to be dynamic , varied , attractive and immersive . Not surprisingly public space media advertising is growing faster than any other kind , and media dollars are steadily moving towards it and away from print , TV and even online .
In a word , UNMISSABLE – oOh ! media ’ s strapline says it all . The business was founded by Brendon Cook nearly 30 years ago in Sydney , where it still has its headquarters . He is still very actively at the helm as CEO of the leading public space media company in Australia and New Zealand , which employs over 800 people and has a market cap of more than A $ 1bn and revenues of $ 483mn in 2018 . Cook has grown his company through a combination
MAY 2019