AUSTRALIA NEEDS MORE THAN 25,000 BLOOD DONORS EVERY WEEK , AND THROUGH DIGITAL TRANSFORMATION THE BLOOD SERVICE IS TAKING ON THE CHALLENGE
O ne in three Australians will need blood or blood products in their lifetime – yet just one in 30 donates blood . An organisation determined to reverse this trend is the Australian Red Cross Blood Service , a division of the Australian Red Cross which is in the business of saving lives . The organisation supplies communities with safe , life-giving blood and blood products , as well as organ and bone marrow services for transplantation . In fact , the firm collects 25,000 blood donations every week and 1.3mn every year – however , it needs more if it wants to keep up with a growing diverse population .
Wanting to boost donor engagement , the group has pivoted towards IT and digitisation with Philip Nesci , who previously served as CIO at the Blood Service , helping to lead the charge . Nesci is well-equipped for the challenge : he ’ s presided as CIO for five different companies , overseeing business and technology transformations since the early 1980s . “ I ’ ve been fortunate to have seen many waves of technology innovation ,” recalls Nesci . “ From PCs and the internet , to mobility and social
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