Business Chief APAC+ANZ Magazine May 2018 | Page 45

THE RISE OF THE ELECTRIC HYPE
vehicles , the right energy technology and infrastructure must be in place . This is critical to ensure the experience matches the hype .

THE RISE OF THE ELECTRIC HYPE

Fuelled by the rise in air pollution and political momentum to reduce global warming , electric vehicles have grown in popularity and the technology has improved at a record pace to become a benchmark for innovation in the automotive sector .
Competition in the marketplace is also increasing . From the first Prius hybrid model launched by Toyota in 1997 , to the more recent full electric

‘ THE CASE FOR MORE ENERGY EFFICIENT

VEHICLES IS GAINING MOMENTUM ’

The Range Rover Sport plug-in hybrid electric SUV signals an electified future
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