G . J . GARDNER HOMES NZ
CONSTRUCTION believe that living the vision and customer service ethos right across the organisation has been critical to that success . He notes you can only deliver on a vision by having great people and that he believes is their leading edge . “ I also think it ’ s been from doing a myriad of things really well ,” he said . “ We really did drive ourselves on being a great franchise network throughout the team . We are clearly great marketers of our brand in New Zealand . What would be considered a paltry budget by any corporate [ in advertising ] managed to make us a household name . We invested heavily in our wonderful testimonial and TV campaigns that have been absolute top quality , showing our full range of skills in the homes that we build .”
He added , “ It ’ s about being a good support office and helping our franchisees be as successful as they can be in their individual markets , which then creates a greater team and a greater good . We generally put ourselves second in the income stream , but by doing that , we are rewarded in the long-term .”
The Future Grant and Ellie both make it very clear that whilst they don ’ t have a lot of room left to expand in New Zealand , they ’ re not finished trying to improve .
As part of their standard practices in dealing with customers , surveys are sent out after the completion of every job . These surveys are intended to allow the customer to provide feedback that could help the company improve its practices .
Clients are encouraged to rate the company on everything from overall job satisfaction to the attitude the crew had in dealing with them . Whilst the questionnaires are about 60 questions long and all the information collected is important , according to Grant if you don ’ t get the key questions answered positively it ’ s game over “ would you build with this franchise again ?” and “ would you recommend this franchise to a close friend for their build ?”
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