55 there are a number of challenges that companies can face including data manipulation , adherence to GDPR , credible data , talent and digital maturity . “ Technologies such as AI , Industry 4.0 , blockchain , Big Data and analytics are game changers for businesses , however it ’ s all advanced technology and the clue is very much in the name . A huge proportion of companies haven ’ t reached the maturity to completely handle data , with the technology not fully understood , let alone successfully implemented . If organisations don ’ t align technology with their business plans , they risk making a very expensive mistake in terms of time and money . This applies to data too . Unless organisations dedicate time beforehand to understand what information they want , what purpose it ’ s going to serve and how they ’ re going to manage it , analytics becomes an exercise in futility ,” comments Braines .
“ Additionally , there is little point in importing this technology into the
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