Business Chief APAC+ANZ Magazine March 2020 | Page 52

SUPPLY CHAIN
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“ P eople talk a lot about data being ‘ the new oil ’, and cognitive supply chains are indeed making a huge impact , allowing businesses to use Big Data to drive themselves onto the next level . Using artificial intelligence and machine learning to process data makes it increasingly realistic for systems to make smart decisions without the need for human intervention ,” says Fred Baumann , GVP for Industry Strategy at Blue Yonder . “ When businesses are able to identify disruptions and act with immediacy and decisiveness , the effect will be transformational . Alongside the short-term problem solving , cognitive supply chains provide longer-term learned recommendations to enable businesses to stay ahead of the curve .”

Agreeing with Baumann , Grant Millard , Director and Technology Services Specialist at Vendigital , explains that traditional data analysis methods are outdated and inefficient . “ More often than not , companies are operating in a data vacuum . Analysis is based on static data sets which are created , and then recreated , from the ground up . Companies are continuously manipulating the data to get the insight they are after and then repeat this process every time insights are required . This is not only inefficient , but costly , and the result is reliance on systems that fail to deliver
MARCH 2020