“ Organisations need to set targets that are tied to business priorities ”
Oleg Rogynskyy , CEO and Founder , People . ai
scripts to build update files for a CRM loader , as well as using a database built for this purpose .
The timescale of this process varies depending on data quantities , the number of duplicates and the amount of data that needs cleansing . With the right tools , reliable measurement and ongoing commitment , results can be visible almost immediately .
In order to achieve this , organisations need to set targets that are tied to business priorities . This will enable businesses to communicate results , rebuild trust in the data and celebrate milestones to keep the momentum going . Benefiting from CRM data doesn ’ t have to be overwhelming , impossible or disheartening . It can be relatively easy , straightforward and more than satisfying .
49 asia . businesschief . com