SPECIALISED TOOLS
“ Today ’ s business data is , in fact , very dynamic ”
Oleg Rogynskyy , CEO and Founder , People . ai
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activity data and the dynamic nature of contacts didn ’ t matter . Since then the world has transitioned into a continuous sales world , leading companies like Zuora and Gainsight to try to fix the point-in-time nature of CRM and successfully address data inaccuracy and duplication .
SPECIALISED TOOLS
A ‘ CRM Scan ’ can quickly identify data quality metrics and incorporate them into an overall metric called the
asia . businesschief . com