an increase from 0.4 % to 14 % women in the “ managerial cadre ”. Chairman Kumar Mangalam Birla said : “ In essence , we are a much more dynamic , vibrant , youthful Group across five continents . In keeping with this change , I felt the need to refresh our earlier logo . Contemporising it made sense . It has served its time and helped build our Group identity and lent heft to our Group ’ s business identity .
“ Our new corporate mark is a fine blend of continuity and change . So it admirably captures our legacy and moves on with modernity . Our energy derives from the sun , termed Aditya in our mythology , and so closely linked with the name of our legendary leader and my father , Aditya Vikram Birla . His persona evoked all that is positive in business and in life .”
161 asia . businesschief . com