Business Chief APAC+ANZ Magazine March 2020 | Page 159

yarn manufacturer PT Sunrise Bumi Textiles of Indonesia , Thai Acrylic Fibre Co . Ltd , and Mumbai ’ s Grasim Industries , the world ’ s largest producer of viscose rayon . A recent textile-focused move by the group was the expansion of Birla Cellulose ’ s Vilayat factory in Gujarat via a INR40bn investment .
Grasim Industries is described by Aditya Birla as its “ flagship company ”, having begun as a textiles manufacturer in 1947 . As part of Grasim , Jaya Shree Textiles manufactures linen and wool , and is active in a number of business units , including linen spinning , linen fabric , wool combing and worsted spinning . Despite being an Indian company , the operation is international , with high-tech spinning systems from Europe , and raw components such as flax from France and Belgium .
Grasim recently released its results for Q3 of the financial year , detailing revenue growth of 5 % for the previous nine months . The company ’ s flagship status is reinforced by an employee-count of over 21,000 people , with net revenue of over $ 10bn and an EBITDA of $ 1.8bn in 2019 , representing a significant proportion of Aditya Birla ’ s total .
The company has recently introduced a new logo , which it says represents its newly vibrant persona and will carry the brand into the future while reflecting the changes over the past 20 years , including
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