ADITYA BIRLA
How Aditya Birla ’ s textile business got it off the ground and continues to power growth
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I ndian multinational conglomerate Aditya Birla group has its fingers in many different pies . Founded in 1857 , it predates even the British Raj , instead dating from the end of the British East India Company ’ s control over the subcontinent . As befits such an antique company , its labyrinthine structure incorporates interests in a wide range of industrial products including viscose staple fibre , palm oil , carbon black ( a byproduct of petroleum combustion often used as a pigment ), viscose filament yarn , cement and rayon grade pulp .
Aditya Birla ’ s current success , however , really stems from the work of Aditya Vikram Birla , a scion of the family . Taking on his father ’ s business group , Birla oversaw the expansion of the company outside of India to locations including Thailand , Malaysia , Indonesia , the Philippines and Egypt - a strategy which paid off considering that over 50 % of the group ’ s revenues are derived from overseas businesses , now spread across 36 countries in North and South America , Africa and Asia . He is quoted on the group ’ s website as
MARCH 2020