“ It ’ s part of our sustainability program that we invest very regularly into our employees ”
— Ravi Bhogaraju , Global Head Talent and Organisation Development , Archroma
says Ravi . “ These are fully customised programs that we developed with content providers and digital enablement partners based in India and Europe , who take the content that was delivered in the program and convert it into three or four nuggets , which we then release to the sales teams on a regular basis in the lead up to a quiz .” These capability programmes help support Archroma ’ s commercial strategy , such as the necessity of a digital mindset and a focus on customer journeys and adaptable behaviour .
For manufacturing sites , Archroma has taken a different approach . “ For each site , we identify a set of capabilities that would help to make the site more effective and profitable ,” Ravi emphasises . “ Based on that , the site selects a set of trainers from within , designated as ambassadors , that help train the rest of the team using content they have created . At the end of the session each trainee takes a test and then , in three months time , the line management evaluates their application of that knowledge in their work on a day to day basis . This combination of classroom and practical behavior change is really helping us to change the capability . As a learning methodology it is quite powerful . It acts as a mechanism of recognising the expertise of ambassadors , fostering creativity and a stronger connection to the overall purpose of the site . Ambassadors generate content , which is culturally attuned , in the local language and creatively presented , all of which helps their class to learn faster . It really helps the entire site to learn from each other and ultimately become stronger , together . Our intention is to ultimately translate this superb , user generated content into a digital format that can be used across the organisation .”
119 asia . businesschief . com