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working people , there is little use for it . “ At FairPrice , our social mission is to help moderate the cost of living from groceries products . We help keep the prices down through both traditional optimisations , and also by making use of technology through better demand forecasting and reducing waste - other grocery retailers actually benchmark their prices against ours .” It is both the company ’ s assiduousness and strong online / offline infrastructure that Wong believes will expand the company within Singapore and beyond . “ Whereas some of the big ecommerce players are wanting to go offline , and many of the offline players are dreaming of going online , we are the only ones that don ’ t have to dream ; we have the omnichannel capabilities .”
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