SUPPLY CHAIN difficult . “ We ’ re lucky that we produce a product which you could call an entertainment product so you can tell talent , ‘ Look , if you are passionate for the motorcycles , we are producing one of the best that you can find in the market ’,” says Martin . “ This is a very valuable retention tool . A lot of KTM employees are passionate about motorcycles or are even professional riders . On the other hand , we do believe that this isn ’ t the only thing we offer . We also try and onboard local
“ KTM GROUP HAS RECORDED RECORD VOLUME PRODUCTION EIGHT YEARS IN A ROW ”
— Luca Martin , Managing Director at KTM ASIA Motorcycle Manufacturing Inc
23 asia . businesschief . com