TECHNOLOGY to assist with this transformation . Microsoft for the company ’ s cloud migration , as well as Microsoft Azure has been utilised for the development of the Single View of the Customer platform . Riddle outlines its scalability and access to Azure Services which allowed prototyping , working towards a full solution , growing the environment and services as needed . As this has grown , the organisation has also been utilising Data # 3 as a Microsoft Preferred Partner to navigate the intricacies that come with building out a complex environment . “ Brennan IT also play a very big part in actually
allowing us to focus on what the business needs ,” Riddle adds . “ They look after the back office operating our service desk and offer additional support as needed across our infrastructure ,” he explains , reiterating the way his team ’ s role has gone from “ keeping the lights on ” to thinking about how technology can truly drive change across the organisation . Another vendor which was an integral part of forming the Single View of the Customer platform is Tealium – perhaps the best example of the vendor management strategy embraced by Riddle . “ We were impressed by their buy-in because not
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