TECHNOLOGY
space , Paidy says ‘ look , we take the risk .’ The merchant is assured they will be paid by the consumer , as we accept the consumer risk and trust that they pay us ,” explains Houston . “ Then we make it a whole lot more seamless , we make it frictionless , and we remove mendokusai for the merchant as well as for the consumer .”
“ Our primary goal is around growth , from both a vertical and horizontal perspective . The vertical perspective is to expand from 2mn Paidy consumers to 5mn in 2019 . As for horizontal growth , we want to introduce additional new products for our company ,” Houston says . With opportunities on the horizon , such as the Olympics being held in Japan in 2020 , Paidy aims to take advantage of its surroundings . “ The government has said that by 2020 , 40 % of all transactions should be online . Now that ’ s an opportunity to acknowledge ,” continues Houston . The biggest challenge for Houston within his role is enabling the business ’ s growth : “ With the scaling on a vertical side and the scaling on a horizontal side , on one hand you ’ re trying to build a foundation where you can grow , and the other is adding additional revenue and value streams to that ecosystem . My personal challenge is how do you do both at the same time whilst continuing to expand .”
161
asia . businesschief . com