Business Chief APAC+ANZ Magazine March 2019 | Page 152

PAIDY

As Paidy builds its status in Japan , the payment company ’ s CTO talks to Business Chief about ITS digital disruption journey

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T he Japanese startup was founded in 2008 ,

but despite having been present in the nation ’ s fintech industry for over 10 years , Paidy ’ s expansion became most prominent in the past few years . “ Definitely over the last three years we have seen tremendous growth – consumer growth , merchant network growth , and growth in our consumer spaces , such as active users on the platform ,” reveals Houston Ross , Chief Technology Officer at Paidy . Since 2017 , the company has expanded by more than 200 %, and is now currently one of the largest online payment businesses in Japan . The firm offers cardless payments using only an email address and phone number – the accessible , frictionless payment method does not require a credit card nor application . “ To summarise , we take the risk out of online transactions . The Japanese use the term “ mendokusai ” which means troublesome . So , we remove the mendokusai in terms of facilitating payments online ,” states Houston .
As well as being a technology-driven business , Paidy ’ s values centre around its workforce . “ Paidy ’ s main core values are discovery , diversity and inclusion ,” Houston says . The firm employs around
MARCH 2019