TECHNOLOGY
“ We have to ensure we ’ re not just effective when dealing with customers , but efficient internally as well ”
— Sarv Girn , Chief Innovation and Transformation Officer
149 and refer me to a gym or a physio , then I ’ m going to be more likely to stay fit . If they keep me healthy and fitter , then I ’ m going to like them and they ’ re going to become more sustainable . I believe that helps to re-define life insurance , because a life insurer is primarily a health and well-being company .”
Looking to the future , Girn aims to continue to prioritise customers in order to thrive in the life insurance market . “ We ’ re extending our platform even further to our advisers and Group customers to enable further transformation . We also want to look at some really advanced analytics to better understand our customers ’ requirements ,” he says . “ We ’ re now entering a period where we can use machine learning and artificial intelligence ( AI ) to analyse customer behaviour and data with their consent and offer a proposition that meets their needs .”
asia
. businesschief . com