SINGAPORE LIFE
134 recognises that while this can bring success , it ’ s not representative of the customer experience that Singapore Life seeks to provide . “ The key for us is observing that time-poor state and thinking how we can build a smooth , compelling and attractive experience for that customer ,” says Shanahan . “ There are so many apps in the market now I couldn ’ t possibly tell you which one is going to ‘ win ’. We want to experiment , use our flexibility and other capabilities to discover what works for customers in real life .”
Singapore Life is an incredibly ambitious company . By early 2019 the company was valued at over US $ 200mn and had achieved profitability in its first full year of operation , making it Singapore ’ s fastest growing life insurer . With a wholly flexible and incredibly unique architecture in place , the sky is well and truly the limit . As ‘ the next generation ’ financial services company , what does the future hold for Singapore Life ? The company has outlined its ambitions to expand into the ASEAN market , to significantly
MARCH 2019