SINGAPORE LIFE
Singapore Life disaggregates insurance products through flexible and efficient digital architecture
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I n 2014 , insurance company Singapore Life was built on a simple belief : that the world needed a better life insurer which used technology to provide a superior experience for the customer . In the years since , Singapore Life has grown significantly . Through the company ’ s acquisition of Zurich Life Singapore ’ s expansive insurance business portfolio in 2018 , Singapore Life continues to push the boundaries of technology in financial services . As it navigates the digital revolution in financial services , through sound investment and technological innovation , the company has built an architecture that enables greater flexibility and technology implementation while keeping the customer at the heart of its operations . “ We are not a fintech that creates intellectual property purely through technology ,” says James Shanahan , Chief Operating Officer ( COO ) at Singapore Life . “ Instead we put that technology to use in a way which brings a unique business model to life .”
That business model , something that truly separates Singapore Life from other leading financial institutions worldwide , is centred on “ disaggregating the traditional product in order to bring greater flexibility and ultimately a better buying experience and pricing for the customer ”. As technology continues to disrupt the traditional and
MARCH 2019