EDITOR ’ S COMMENT IN THE UNITED STATES , the month of March is synonymous with what we call “ March Madness .”
We call it this in honor of the nation ’ s annual college basketball championship tournament , which gives Americans the rare chance to watch sports during the day while at work . This year ’ s tourney has a particular tie to Australia , as Melbourne native and Louisiana State University freshman phenom Ben Simmons is one of the most high-profile amateur players in the country .
Famous legendary American football coach Vince Lombardi once said , “ It ’ s not whether you get knocked down ; it ’ s whether you get up .” Not only does that apply in athletics , but with young , aspiring entrepreneurs as well .
In this issue of Business Review Australia , I caught up with Sydney UFC GYM CEO Maz Hagemrad to discuss the sport ’ s growing popularity across the country . But more than that , the company ’ s has an impressive branding strategy revolving around education and diversification , which can be applied to a multitude of businesses .
In addition , software company Unit4 chief technology officer Erik Tiden details the importance of digital transformation , and how it is becoming the reality for nearly every business .
Wrapping up the March issue is a list of top 10 business events this year , as well as our featured companies VicRoads , OceanaGold and much , much more .
Enjoy the madness .
Eric Harding Editor eric . harding @ businessreviewaustralia . com Twitter : @ eharding10
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