EXCLUSIVE
HAVE YOU EVER heard of a BUSI platform ? Neither had we until learning about businessfriend , a new app that promises to simplify your life . But it doesn ’ t just want to be your go-to social app , it wants to be your ‘ everything ’ app .
BUSI stands for Business Utility with a Social Identity . For all of those who have thought that Facebook is a little too personal , and the Linkedin doesn ’ t offer enough as far as chat or messaging capabilities are concerned , businessfriend might be your solution .
It ’ s actually the solution for a lot of things . Video chat , IM with free VoIP calls and a unique contact management system called Digidex allow for ease of communication . Free cloud storage complements the chat applications , encouraging teams to collaborate online for their work . Ironically enough , “ Where Professionals Collaborate ,” is the app ’ s tagline .
“ Most platforms are either social or business , not both ,” said Leslie
Choose what topics you ’ d like to
Nash , VP marketing communications at the tech company . “ businessfriend allows you to have both — so instead of juggling apps to get you through your day ( i . e . Gotomeeting for screen sharing to LinkedIn for professional , Facebook for social ), you have everything you need in one platform .
38 March 2015