BINE YOUR SOCIAL MEDIA AND PRINT ADVERTISING EFFORTS
Again , consistency is important , as far as a company ’ s logo and message goes . But your packaging should be eye-popping and as interesting as you can get it . There are so many different options for printing these days , including new and innovative formats , paper wraps and even 3-D mailers if you ’ ve got the budget for them .
Combining print and digital means limitations no longer apply in print . With so many digital technologies options , you can add links to printed materials for digital targeting , webcasts and videos , PURLs , and QR and other 2D codes . This Renewal by Anderson 3-D campaign introduced its newest product to sales managers by combining print and digital to drive prospects to a webinar .
Where Should Your Business Focus Their Efforts ? As usual , there ’ s no advice that fits each and every business ; however finding a way to add an aspect of your online advertising or social media platforms to your print media is a win for most companies .
“ There are certain industries , serving a specific demographic , that will always appreciate and need a tangible representation of a product , service or company ,” says Jennifer Fuhrman , marketing executive with Chicago agency Marketcity .
The only way you ’ re going to know what you need is to know your customer base as well as you can .
“ You have to know your audience . Evaluate your clients and their specific needs to determine what will work best ,” said Grensing- Prophal . “ Don ’ t jump on the bandwagon just because it ’ s the latest big thing .”
“ You have to know your audience . Evaluate your clients and their specific needs to determine what will work best . Don ’ t jump on the bandwagon just because it ’ s the latest big thing .”
— Executive Lin Grensing-Prophal talks at , picket author of line Direct Mail in a Digital Age
23