AUSTRALIANS ARE READY FOR APPLE PAY
app . Instead of signing into PayPal , entering your credit card information at checkout or having your credit card , businesses that allow Apple Pay in their apps will let their customers just pick a card from Passbook and pay that way .
A recent article from Mainstreet discussed the threat Apple Pay poses to Paypal .
“ Analyst Steve Weinstein believes that PayPal suffers from a challenging relationship with payment counterparties and can ’ t offer the biometric security capabilities that Apple Pay can ,” the article reads . “ Apple Pay also has the power of the brand ’ s affinity and an ease of use that will be difficult for competitors to overcome .”
With Apple Pay already poised to overtake the transaction volume of Google Wallet , which never took hold in the US , PayPal and similar apps and technological payment options need to figure out ways to stay on top and evolve into something that can compete with this behemoth .
It ’ s Not Just for McDonalds or Macy ’ s Small business could really benefit from Apple Pay , but they have to make sure it works for them before jumping in wholeheartedly . There are a few things to consider .
In 2012 , there were two iPhone users for every one Android user : Apple has a big market in Australia .
Big companies could up the ante
In the US , Apple negotiated with the big banks and credit card companies first to reach the widest audience from the get go . Expect the same in Australia at launch time .
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