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MAD MEX
Voted “ Best Mexican in Australia ” in the Lifestyle Channel ’ s “ I Love Food Awards ” Mad Mex Fresh Mexican Grill is a staple in Australian fastcasual franchises . Since Mexican food and fast-casual chains are two of the fastest-growing retail categories in Australia , a Mad Mex franchise is a wise investment . With a trend towards healthier fare that fast-casual restaurants are more likely to offer than traditional Mexican restaurants , founder Clovis Young told Hospitality Magazine : “ We probably helped to change the
perception of Mexican food from greasy , unhealthy party food that you ’ d only eat once a quarter if you couldn ’ t avoid it , to something you would happily have three times a week and feel good about because it is that much healthier . The quality is there .” An estimated 10 stores open every year , with its most aggressive growth being 35 stores in a 16-month period . The founders also chalk their success up to not having to answer to shareholders , as Mad Mex is privately owned by two people .
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20 June 2016