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BATTERY WORLD

With 77 stores nationwide and growing , Battery World estimates to have received over $ 1 million of editorial space for their battery recycling program . The franchise ’ s national marketing manager stated , “ Battery World has to battle consumer perceptions that they don ’ t necessarily need that many batteries and getting consumers to come into a store is the hardest step .” By getting customers to drop off their batteries in person , Battery World not only receives excellent press for their environmental reasons for the recycling initiative , but this win-win tactic also gets customers into stores as dropping off old batteries can ’ t be done through an app .

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