BUSINESS REVIEW AUSTRALIA & ASIA
Instead , these opportunities are found through the local officials who open the gateway into such programs . Alternatively , if you don ’ t feel you have enough confidence working directly with the local government , a company should then leverage Australian government resources to make connections and network for market entry as well . These home offices will often be connected in advance with their Chinese counterparts and can help create a conducive path for start-up entry and investment in the mainland .
SPECIFIC MARKET TARGETS For market-specific opportunities new ventures still have a number of areas open to them that are clearly in the birth phase of the business cycle . That promises both lots of new possibilities as well as a lot of challenges for firsttime players . One of the key aspects an Australian player should decide early is whether it ’ s going to be a manufacturer , a business to business player , or a direct retailer to Chinese markets . Some players try to be both , but it ’ s a highly complex position to be in , essentially running two different
“ THE TECH INDUSTRY CONTINUES TO RELY ON CHINA FOR MANUFACTURING , BUT THE POPULATION IS ALSO BECOMING A BIG RETAIL BASE AS WELL FOR THE SAME GOODS ”
businesses in China at the same time .
The education market is a highdemand area for retail services . Chinese culture has been focused on the family for thousands of years . As a result , educational resources that give a child an advantage in learning and training are going to attract interest . Of course parents want to see their children do better than they did . But in a country where most people rely on a retirement from their own savings , their children also become the income source that takes care of them in their later years as well . Successful children obviously mean a successful
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