MARKETING
CONSUMERS IN ALL industries prefer to use their mobile devices to review products before making purchases in today ’ s modern age . If you run a company — either large or small — you don ’ t want to fall too far behind the curve .
No matter the product , service or industry , nearly every business is bottom-line driven . While there is never a shortage of ideas to how companies attempt to bring in more profit , new technology emerges every so often that alters the productivity landscape as well as the industry ’ s related profitability potential .
In the past , these notable technological advancements included the telephone , the assembly line and the internet . Today , it ’ s the smartphone — but probably not for the reason you think it is .
“ While everyone concedes this versatile and portable device has forever changed social culture and that businesses already leverage smartphones for communication , companies are only now understanding the power of intracompany smartphone APPs as a mission-critical Mobile Process
Improvement ( MPI ) asset that can actually drive productivity , enhance competitiveness and maximize revenue ,” said Kirill Storch , CEO of Electric Web .
MPI is a growing trend forecasted to have a lot of upside potential . The most profit-driving force in today ’ s age is the smartphone , which has the potential to change the way we work the same way email and the fax machine have in the past . Employees are now connected with the company through these remote computers , and the process of using smartphones and mobile apps to
16 June 2015