SUN LIFE FINANCIAL
Insurance giant Sun Life sees the Asian market as an important region to grow , innovate and experiment . Gavin Gollogley and John Trotter outline how the company uses digital tools , culture and partnerships to thrive in a rapidly changing landscape
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W hile insurance giant Sun Life is headquartered in Canada – the company ’ s commitment to digital transformation and innovation surpasses borders , and the exciting market of Asia is becoming an important region for developing new ways of working . Sun Life , which is present in seven markets across Asia – Hong Kong , Vietnam , Indonesia and the Philippines , with joint ventures in China , Malaysia and India – sees Asia as a tech-savvy market with huge opportunities for growth , not just geographically , but also in terms of the innovation and services it offers . “ Asia is an important growth engine for many global businesses now ,” comments John Trotter , Head of E-Distribution and Fintech at Sun Life Asia .
Asia has several elements that come together to create a wealth of opportunity for a global insurer like Sun Life : a large and growing population , an emerging middle class , low insurance penetration across most countries , and a young demographic
JULY 2019