Business Chief APAC+ANZ Magazine July 2018 | Page 144

NEW WORLD DEVELOPMENT COMPANY
144 locations . “ We ’ re seeing a rise in favour of wellness and greenthemed products . In 2016 , we launched K11 Natural , an experimental merchandise zone in our Hong Kong Art Mall , to cater to this growing customer demand .” A consumer market study shows a 40 % increase in Chinese consumers ’ preferences for anything branded with wellness or health between 2016 and 2017 .”
Three years ago , NWD pioneered The Artisanal Movement , favouring the human side of large-scale development . “ We want our employees and external stakeholders to think of themselves as artisans : they can create something memorable , unique and lasting ,” Tang continues . “ Every building we create has a unique design and we place ourselves at the cusp of heritage and modern . We aggressively adopt technologies while also preserving heritage and building human relationships in the communities we develop , with sustainability as the underlying spirit of everything we do .”

Salisbury Garden - Green Wall

Mount Pavilia - Aerial View

JULY 2018